ESSENTIAL PAGES · IMPORTANT CONTENT · WEBSITE DESIGN
First we will start with the basic pages that apply to many businesses, then we will conclude with the rest of the crucial essentials.
HOME PAGE: This is usually the first page your online visitors will see. It is a very critical page. Tragically, most people (or web designers) do not spend enough time on developing this page. Your home page should include your "value proposition". This is the page where you try to convince your prospects why they should buy from you instead of your competition. You have very little time to convince someone before they hit the BACK button on their browser and see what your competition has to offer. For anyone who has been to a sales training or studied a Sales Funnel, that funnel is not prospects falling into that funnel! That funnel is actually inverted, you have prospects falling out of that funnel. You need to push them to the top so they will say "yes" to your value proposition. They have to say "yes" to every part of what you have to offer. So, you better be on your toes. We can help you get that figured out in a variety of ways.
CONTACT PAGE: You need a contact page so people can contact you. Simple. If you include this on your HOME PAGE, things can get too cluttered. Your viewers need an easy to read site, don't make it too busy. Your contact page should include your phone number, address, location (preferably linked to Google Maps), and your Social Media profile links. Viewers like choices when it comes to contacting you. The more options the better (just be sure they are options you monitor constantly). YOUR EMAIL SHOULD NOT BE ON THIS PAGE! Email harvesters love text email links. I have had people come to me saying they are getting tons of spam. So, I go check out their site and their email is usually shown right on their website. Bad. We can set up a Contact Form that has CAPTCHA that keeps automated bots from stealing your address or spamming you.
ABOUT US: Prospects are becoming more educated. Also, with all the scammers out there, people want to know who they are dealing with. They want to know the identity of the company they are dealing with. Tell them your history, how you got started. Why are you passionate about what you do? Your about us page can convert people on the fence into devoted customers. On the other side of the coin, it can make them go somewhere else. Bottom line, be honest and polite. As an example, we don't do "adult" sites, period! We mix no bones about it (even though some "adult" company offered us $30,000 per month, go somewhere else). As you can see, there are some things that do need to be said. You don't want to draw the wrong crowd. We can help you with any questions you may have on this.
BLOG PAGE: A Blog page is fantastic for keeping your customers informed. It gives your viewers a reason to keep coming back to your site (as long as you provide useful, relevant information). Your "Value Proposition" for your products and business (yes, there are several different types of Value Propositions) may stay the same for perhaps years, but your continuous learning and research is always bringing new things to light that can be of great value and benefit to your prospects and customers. Blogs are also a great way to convert visitors into loyal users and repeat customers. Another great thing about Blogs is this, they provide fresh new relevant content to your website. Search Engines enjoy feeding their little spiders with new content. But, take note: "Relevant Content". Don't just flap your jibs about off subject things.
TESTIMONIALS PAGE: Typically, your prospects are going to be dealing with a complete stranger. You will be the person or company that will be responsible for supplying them with good food, computer services, in home health care, or whatever it is you do. You need to show them some proof that you are "The Bomb" and provide great service. Many times people will check out reviews and testimonials on your services so they can make an informed decision. Also, beware of the fact most people are very busy and don't have much time to do this, so let's make it easy for them. In order to help them out, a Testimonials page is critical for accomplishing this. Also, PLEASE get your testimonials right away from satisfied customers! Don't wait for a week, month or year. Do it while they are still feeling the love. We can help you set up some great choices for that allowing the maximum amount of people to boost your business.
FAQ's PAGE: Depending on the complexity of your products and/or services, you may want to consider a page that addresses Frequently Asked Questions. Let your website do the work for you so you aren't always having to answer the phone or respond to emails. This can save you time and money in the long run. If you find there are common questions people are always asking about your business, or what you do, put them on your website FAQ page. If you don't have a clue where to get started, check out some of your competition and see what their customers are asking. When you are an authority on what you do, thinking of FAQ's can be tough sometimes. In that case, check the forums associated with your line of work if you have to. You need to address these things at the 8th grade level. This is not to imply your customers or prospects are dumb, but rather to assume some of them are very new to what you do. The bottom line here is keep it simple. As an example, how would you feel if I started off talking about your Value Proposition Headline being in H1 HTML tags? KISS, Keep It Simple Sam :-).
TERMS OF SERVICE: Depending on what type of business you run, a T.O.S. page may be a good idea. If you have a lot of copy right material like images, text content, etc., this may be a very wise decision to have such a page. On this page you can outline what people can do with your images, text, and anything else on your page(s). I have noticed while dealing with some of my customers, they are oblivious to copyright issues. As an example, if you have custom graphics made, you might not want people doing screen shots of your graphics and using them on their website. Trust me, this happens quite often. On your T.O.S. page, you can also outline your business practices, refund, shipping, return, and guarantee policies. You need to protect yourself legally in every way possible. Your T.O.S. page is a great way to do that.
The reason we have taken the time to write this piece is because we have noticed many businesses have no idea where to start with their website. Every website and company is different. Not all of these pages will apply to every business or website. This is only a basic outline to get people started. 4Boxers takes your success very seriously. That is why we have been in business since 1993. Call us @ (541) 621-0577 if you have any questions.