Responsive Web Design Medford Oregon

Search Engine Optimization


Search Engine Optimization - Medford, Oregon

You could be throwing away advertising dollars and not even know it!

Have you ever had some big advertising company make you an offer you couldn't refuse? Well, we did and we took them up on it... The results were horrible! We spent $1500 and on that campaign and received ZERO results. Lesson learned.

Learning from your mistakes is a great thing. It is even better learning from someone else's mistakes. In this case, we volunteered to be the guinea pig to give you the skinny on expensive ad campaigns. Here's the scenario; we had a very high-profile advertising company approach 4Boxers with a great offer to promote our company website.

Our banner ad was usually getting well over 40,000 views (impressions) per month. But here's where things get real. Their dashboard said our campaign had about 100 actions per month which includes views of the video they made us and clicks on our enticing coupon offers. However, our Google Analytics showed us that those actions had only brought our website 8 visitors. That is a conversion rate of .02% which is absolutely worthless.

How Search Engine Optimization (SEO) & Analytics can benefit your website

SEO is the first step to Search Engine Marketing (SEM)

Google Analytics is perfect for determining ROI, we can interpret the results and translate it all into valuable information that allows you to best utilize your advertising budget. To be quite honest, 4Boxers uses organic tactics to get are business. Organic results are achieved through Search Engine Optimization (SEO) to our own website.

NOTE: Just because you have good SEO doesn't mean you will get conversions. There is still no substitute for good content that gives your visitors what they need. Realizing what they need and supplying them relevant solutions is the way to win over your audience and increase your conversion rates.

Search Engine Optimization (SEO) is accomplished through many different ways. Much has changed though since SEO first came into the world of web design. Sadly, many Black Hat SEO companies will try to exploit certain things and cause search engines like Google to change their algorithms (the parameters for what ranks a website in the results) so White Hat SEO companies like us have to learn practically everything over again. That's okay, it keeps us out of trouble. 4Boxers stays on top of what is going on so we can keep our customer's websites on top of the search engine results. We don't guarantee you the first position, only search engines can do that. What we do provide is reliable and honest tactics that deliver good results on all major search engines.

What is a Technical Audit?

I'm glad you asked. A Technical Audit is when we crawl your website and look for any issues that would affect your viewers navigating your site, or anything that would affect how well you are going to do in the search engine results. We check a boat load of different things like 404 Errors (missing pages or broken links), broken images, server issues, slow loading pages, and more.

Write content that caters to your audience

I remember many years ago, one of our customers used to work for a huge Airline company as a Public Relations expert. He was reading over our website and commented, "...your website is written for engineers." Dang. He made a valid point. Since then we have learned content needs to be written at an 8th grade level. This is not to belittle people, but rather to approach them in ways that are easy to understand. Obviously, not everyone is an engineer.